Specless

 

 

Delivering simple way to create display ad campaigns that run everywhere.

Not too long ago there were just a handful of display ad formats. If you had creative in those formats, you could run your ads anywhere. As you know, that’s no longer the case. Each mobile device has its own specs. And this is how Specless came to fruition.

I partnered with Specless and the website development team to create a forward-thinking website experience that attracted members of the web design community. We wanted the site to appeal to the large number of overworked graphic designers, as well as agencies and publishers that felt overwhelmed by the production aspect of mobile advertising.

 

 

The site delineates two clear paths for users: “for publishers” and “for advertisers”. We created audience-specific messaging that clearly addressed their pain points. Throughout the site, we crafted clear, concise, compelling copy that was augmented with animated graphics. The result: a site that tells the Specless story quickly.

The site was awarded honorable mention by awwwards.com for site of the day.

Check it out: www.gospecless.com